基于用户行为的个性化内容推送系统分析-analysis of personalized content push system based on user behavior.docxVIP

AbstractWiththeapplicationsofTripleplaytechnologybecomingmoreandmorepopulartoday,thenumberandseriesoftheset-topboxincreasesrapidly.Throughtheconnectionofset-topboxesandTVset,userscanenjoyrapidgrowthofcontentresources.However,accessingtothecontenttheyareinterestedaccuratelyisachallenge.Theresearchofpersonalizedpushsystemisconducivetosolvethischallenge.Togettheusers’watchingbehaviorandinterestinformation,thesystempre-definedthecontentandformatofthedatawhichwillbereportedbyalltheusers.Thesystemimplicitlyrecordstheuserwatchingbehaviordataintheentireprocessfromthestarttoshuttingdown.Basedonthosedata,userinterestdatabasewillbeestablishedwhichplaysagreatroleinpreprocessingofthedataandreducingthenoisedata.Buildinguserinterestmodelandimprovingthepushtechnologyisthetwocorecontentofthepersonalizedpushsystem.Accordingtoathoroughstudyofcurrentmainstreamuserinterestmodel-buildingtechnology,aimprovedinterestmodelwillbeestablishedwhichiscalledspacevectorinterestmodelbasedonthetimefactor(TSVM).Themodelwhichhasathree-tiertreestructurecanbeabletocalculatetheuserdynamicinterestandtotakeintoaccountthelong-terminterestsandshort-terminterestoftheuser,tosimpleuserinterestmodelupdatesatthesametime.Finally,usingahybridpushtechnologybasedonusersinterestschange,canmakeupforhigh-dimensionalsparseddataandoverfittingwhichtraditionalpushtechnologybringabout.MakinguseoftheuserwatchingbehaviordatacollectedbyRoutonElectronicGrandViewGardenmanagementplatform,thecomparingexperimentverifiesthespacevectoruserinterestmodelbasedonthetimefactorinaccuracyaswellasthecorrelationcoefficientissuperiortothetraditionaluserinterestmodel;besidesthehybridpushtechnologybasedonusersinterestchangeimprovestheMAEindicators.Thepersonalizationcontentpushsystemcanpresenttheinterestedtopictousersbypersonalizedprograminterface.KeyWords:VectorSpaceModel,UserInterestModel,HybridPushTechnology,PersonalizationContentPushSystem目录摘要......................................................................................................