政府良性媒介形象构建分析——以城管为例-analysis on the construction of government benign media image - taking urban management as an example.docxVIP

AbstractGovernmentmediaimageisareflectionofthebehaviorofgovernmentagenciesandtheirstaffinthepublicmind.Excellentimageofthegovernmentmediacanenhancethegovernmentsauthority,credibility,cohesionandappeal.Massmediaisanimportantfactorwhichcanaffectthegovernmentsmediaimage.Throughthemoderncommunicationtechnology,creatingthegovernmentsmediaimage,notonlyconducivetopromotingtherealizationofgovernmentsownconstruction,andisalsohelpfultothedevelopmentofthesocialandeconomyinthisregion.Nowadays，theeraofthepubliccriseshappenedfrequentlyandthemassmediawell-developed,thegovernmentshowingtheirmediaimagethroughpositiveinteractionwiththemediaisanimportanttopicwhichthewholesocietyshouldfaceto.Inrecentyears,cityinspectorshavebeenoneofthegroupswhicharemostcriticizedbynetizens,asviolentlawenforcementcasesoccuroneafteranother.Inpublicopinion,thetendencyto“evilize”cityinspectorsisobviousandthetopicsaboutthemarelackoffairness.Evenrumorsaboutthemwereacceptedbynetizenswithoutconsideration.Theimageofcityinspectorscamefromthemassmedia’sreport,asitistheleaderofpublicopinionandcaninfluenceitbysettingagendas.Asaresult,theconstructionofpositiveimageforcityinspectorscallsfortheactiveagendasfromthegovernmentandthemedia,whichcanfurtherinfluencethepublicopinionandreversethesituationofunfairtopicconcerningcityinspectors.Thisessayaimstodiscusstheeffectivewaytoconstructpositiveimageforcityinspectorsthroughanalysisofthemediaimageforourcounty’scityinspectors.Thisessaywilltakeapproachofthecombinationofcontextanalysis,dataanalysisandtextanalysis,andwillconcludeanddiscussthemediaimageforourcounty’scityinspectorsintermsoftraditionalmedia,webpublicopinionandspecificcase.Thefirstpartofthisessayisintroduction,mainlydealwiththecause,thinking,meaningandthebreakingpointandobstaclesofthisessay,andwilldefinecityinspectors,webpublicopinionandpublicopinionandmediaimage.Thesecondpartofthisessayistheoreticalbasisandresearchapproaches,andwillconcludeandanalyzethetheoryofagendasetting’sdevelopment,theapplicationofagendasetting