体验商务英语3 Unit 4 AdvertisingPPT.ppt

Unit 4;Quotations;Quotations;Starting up;Perrier is a brand of bottled mineral water made from a spring in Vergèze, France. Perrier is naturally carbonated. Both the water and natural carbonic gas are captured independently and the carbonic gas is added in the bottling phase. Perrier claims that the level of carbonation in every bottle of Perrier is the same as the water of the Vergèze spring.;Which advertisement do you like best? Why?;B;Discussion;B;;;C;Vocabulary;B;A;B;Outdoor advertising – A breath of fresh air;Smirnoff is a brand of vodka now owned and produced by the British company Diageo. The Smirnoff brand began with a vodka distillery founded in Moscow; it is now distributed in 130 countries. Smirnoff products include vodka, flavored vodka, and malt beverages. In March 2006, Diageo North America claimed that Smirnoff vodka was the best-selling distilled spirit brand in the world. ;Listening;Kraft Jacobs Suchard AG--part of Philip Morris Companies Inc. by way of Kraft Foods, Inc.--is a leading European food company. Formed in 1993 through the combination of Jacobs Suchard AG and Kraft General Foods Europe, Kraft Jacobs Suchard (KJS) specializes in three food categories: coffee (42 percent of operating revenues), confectionery (30 percent), and cheese/grocery (28 percent). Key coffee brands include Carte Noire, Gevalia, Grand Mère, Hag, Jacobs, Jacques Vabre, Kenco, Saimaza, and Splendid. In confectionery, noteworthy brands include Callard Bowser, C?te dOr, Daim, Freia, Lacta, Marabou, Milka, Suchard, Terrys, and Toblerone. Finally, well-known brands in cheese/grocery include Dairylea, El Caserío, Kraft, Miracle Whip, Oboy, Philadelphia, Sottilette, and Tang.;Listening;Listening;In English, the definite article is the. Definite means that the refers to some specific thing as contrasted with a or an which does not refer to one specific thing or individual. Thus, if I say the book, you know which book I refer to. eg. Would you pass me the book on the desk?