学生新编商务英语精读unit1.ppt

Business English Intensive Reading;本课程在专业建设与人才培养中的地位;课程性质与教学目标;应用型商务人才的培养层次与目标;本课程在专业建设与人才培养中的地位;Unit 1 Advertisement;;为泡泡糖做的杂志内页立体式广告;;;;Pre-reading activities;Differences among Advertise, Advertising and Advertisement;What is advertising?;What is advertising?;广告定义众说纷论;Why advertise?;What to advertise?;Classification of Advertising;Classification of Advertising;Classification of Advertising;Advertising Components and Features;Advertising Components and Features;Advertising Components and Features;Advertising Components and Features;What features a successful advertisement should possess?;Attention A good advertisement should attract the consumer to direct their attention to the product. Interest The introduction and publicity of an advertisement should arouse（激起） consumers’ great interest. Desire The publicity of advertising should stimulate consumers’ desire to buy the product, and make them realize that this product is just what they want. Action The advertising makes consumer to response to the advertising information and evoke（唤起，引起） them to take the action of purchasing.;How to Persuade Others;How to Persuade Others;3. Key language points;;;;;;;;;;;;比较;;;;;;;;;;Post-reading;Reading two;;;;;;;;