The Characterstics of Advertising English 广告英语论文.docVIP

The Characteristics of Advertising English Key word: Advertisement, English, characteristic The advertisement, is for some kind of specific need, through the certain form intermedium, is public but widely transmits the information to the society one propaganda method. The advertisement besides has helps the consumer to know the commodity the function, but also has induces the consumer sentiment, causes the purchase desire, the promotion expense motion psychological function, the vestige for the consumer esthetics function which enjoys by the esthetic sense. Therefore, is manifesting these kind of functions diligently as English advertisement main carrier advertisement English in the process, has formed own bright characteristic gradually: Concise easy to understand, vivid image, humorous is novel. No matter is the commodity advertisement, the public service advertizing, the advertisement creation all is a comprehensive art. Its collection sociology, esthetics, the psychology, the abnormal marketing study, the sound electricity, the literature, the linguistics is equal to a body. In this artistic archives cooperation compares other forms the cooperation all to need the skill. It must write using the sales promotion principle appeals to both cultured and popular tastes, the vivid interesting writing, must have the special power, can in instantaneous cause the reader to pay attention, stimulates its purchase desire, finally facilitates the purchase behavior. Therefore the advertisement archives Chinese study language can resemble using the precise and appropriate the advertisement language connotation and the influence far exceeds advertisement itself. The pun this rhetoric method is the advertisement creation commonly used skill. Double meaning, as the name suggests, is expresses the double meaning in the specific language environment with one language and writing form, both is remarkable, and can cause the association. The pun has succinctly concise, charming humorou