我国房地产市场营管理研究.docVIP

房地产市场销售管理毕业论文参考范文 毕业论文打印要求参考范文 学 号 0403122010 毕 业 论 文 课 题 《我国房地产市场营销管理研究》 目 录 摘要 英文摘要 引言（或绪论）·······················································1 一、房地产市场营销管理的理论阐释及重要意义··························1 （一）房地产及房地产市场·············································1 （二）房地产市场营销管理············································1 （三）房地产营销管理的意义···········································1 二、我国房地产市场营销管理存在的问题·································2 （一）房地产企业交易的法律、法规不完善，市场纠纷多·····················2 （二）房地产企业产品积压，大量商品房空置······························2 （三）房地产企业提供的产品无法满足消费者的全面需求···················2 （四）片面夸大宣传策划的作用·············