【微博中的社会交往关系初探,】 公共关系 社会交往.docVIP

【微博中的社会交往关系初探,(2)】 公共关系 社会交往 微博中的社会交往关系初探 (2) 题目：微博中的社会交往关系初探 摘要： 在漫长的人类文明史上，人们使用的媒介及交往环境发生了翻天覆地的变化，每一次的媒介创新都对人们的生存方式和交流形式产生重大影响。微博的出现，极大的方便了人们的交流沟通，改变了传播方式和社会生活结构,给社会交往方式带来了创新,这是一种全新体验。微博具有关注、发布、评论、转发等功能,传播内容碎片化，同时具有开放性、便捷性的传播特点。微博是一个融合人际传播、组织传播、大众传播的平台，微博中的信息资讯可以快速的扩散，从而极大的扩展用户的交际圈，这一方面有利于微博用户的个性化表达，另一方面也能让用户处在社会交往之中，潜移默化的完成个体社会化的过程。 本文在回顾微博的发展历程、分析微博的传播形式的基础上，结合麦克卢汉、哈贝马斯、马克思的相关理论观点，具体分析微博的传播特点、微博对社会交往关系的影响，重点探讨了微博对人们社会化、个性化的积极作用。在微博时代中，我们应该相信，人的全面交往是有可能实现的。 关键词： 社交关系，微博，个性化，社会化 Abstract In the long history of human civilization, people use the media and communication environment has undergone enormous changes, every time the media innovation on people#39;s way of life and communication form have a significant impact. The emergence of microblogging, greatly facilitate the exchange of people to communicate, change the mode of transmission and social life structure, to bring social innovation, this is a new experience. Microblogging with attention, release, comment, forwarding and other functions, dissemination of content fragmentation, while open, convenient communication characteristics. Microblogging is a convergence of interpersonal communication, organization of communication, mass communication platform, microblogging in the information and information can be quickly spread, which greatly expand the user#39;s circle of communication, this is conducive to microblogging users personalized expression, On the other hand can also allow users to be in social interaction, imperceptibly complete the process of individual socialization. On the basis of reviewing the development process of microblogging, this paper analyzes the characteristics of microblogging, and analyzes the characteristics of microblogging, and analyzes the relationship between microblogging and microblogging. Influence, focusing on microblogging on people#39;s socialization, the positive role of individuality. In the era of microblogging, we should believe that people#39;s full interact