第二章书信结构.ppt

Chapter Two Layout of a Business Letter Chapter Two Layout of a Business Letter Objectives Warming-up Questions Layout of a Business Letter Format of a Business Letter Addressing the envelope E-mail Basics Exercises Voice mail tips Exercises Abbreviation for Internet Communication Objectives Upon completion of this chapter, you should: be familiar with the layout of business letters. know the formats of business letters. know how to address the envelope. Warming-up Questions Name the ways of communication you know What is the structure of an English letter? Ways of communication Telephone Fax E-mail Letter Telegram Telex Means of reply Use fax (facsimile) or e-mail (electronic mail) in corresponding where possible. The fax is still widely used in international correspondence. A letter will take several days to a few weeks to reach the buyer. Sometimes a letter may be lost. A letter, however, is preferred over a fax or an e-mail for the initial contact. Avoid replying by telephone as there is no reference copy at both sides for future use. Moreover, the calls may often be answered by people unfamiliar with English in a non-English speaking country and the contact person may not be available to take the calls. Seven Basic Parts 信头 日期 封内地址 称呼 正文 结尾敬语 签名 Layout of a Business Letter 1.信头 letter Head 2.日期 Date 3.封内地址 Inside Address 4.称呼 Salutation 5.?正文 Body 6.结尾敬语 Complimentary Close 7.签名 Signature 8.事由 Subject 9.附件 Enclosure a 参考号 Ref.No. b 经办人 Attention Line c 抄送 Carton Copy Layout of a Business Letter Letterhead Generally, a letterhead will include the company logo, companys name, address, telephone number, fax number and email address, and the web address if available. Layout of a Business Letter Date 02/01/03 2002年1月3日 2003年2月1日 2003年1月2日 Layout of a Business Letter Salutation If unsure to whom you should address a letter, you should use the following salut