WaltDisney的案例.pptVIP

Walt Disney Theme Parks Aruba Government - No interest Limited land available for major new development Workforce educated and trained in service industry, but population declining Tourism – high and can capitalize on this Excellent Climate Government stable Financial Environment Stable, but Legal System Under Scrutiny Transportation and Communications Networks Need Upgrading Walt Disney Theme Parks Aruba No existing Disney Channel or Advertising Capitalize on advertising/marketing strength of tourism trade No Theme Park Competition Operating under own Corp. would assume risk; recommend form consortium of partners who know the market and bring level of commitment to help smooth acceptance of Disney culture Walt Disney Theme Parks CONCLUSION- RECOMMEND NEW PARK OUTSIDE SYDNEY, AUSTRALIA WALT DISNEY COMPANY Global Business Final Project Walt Disney Company Second largest media conglomerate in the world (behind Time-Warner) 133,000 Employees World Wide 2005 Revenues $31.9 Billion Media $13.2 Billion Parks/Resorts $9 Billion Studio Entertainment $5 Billion Consumer Products $2.1 Billion 2 Billion shares outstanding $44 Billion in Assets Walt Disney Company Mission – TO MAKE PEOPLE HAPPY Business Objective – To be the premier entertainment company in the world through continual brand identification, and create the greatest entertainment product in the world. Four focus areas Revitalize under performing areas Achieve greater profits from existing assets Focus on long-term growth Continue development of creative, innovative and engaging products Walt Disney Theme Parks 2005 Investments in Parks/Resorts (Million) Domestic $726 International $711 Disneyland in California opened 1955 Disney World Florida opened 1971 Disneyland Tokyo opened 1983 Disneyland Paris opened 1992 Hong Kong Disney opened 2005 Walt Disney Theme Parks Attendance – US 2004 (Millions) DISNEY 68 SIX FLAGS 33.2 UNIVERSAL 29.2 ANHEUSER – B 20.1 CEDAR FAIR 14.6 PARAMOUNT 13.1 Walt Disn