marktingplanword市场计划的话.docVIP

This marketing plan contains: 1.?Market and Situation Analysis 2.?Goal Setting 3.?Competitive Review 4.?Target Audience Definition 5.?Messaging 6.?Brand Definition 7.?Tools and Tactics 8.?Execution and Measurement - Notes ? Section 1. Market and Situation Analysis Potential target audiences and descriptions: (Remove these questions and replace with your answers and information.) ?? Who needs your services? (Not much detail needed, like you needed for describing your target audiences; rather something simple like “patients with terminal diseases” or “pregnant women”. Also, do not include influencers here – only those who you will actually attend to.) ?? Of 100 people, how many of them might need help at any given moment? (A guesstimate, yes, but you know your audiences well enough to make it an educated one.) ?? What special requirements do you have for these clients? (Examples: they must be willing to pay for your services, they must live in the United States, etc.) ?? Where are they located? (Examples: within a 100 mile radius of your city, or throughout Canada) ?? Why will they want to hire you? (Again, keep this simple. You’ll have an opportunity to elaborate later.) ?? What do they do now to get these services? (Examples: currently being cared for by their also elderly spouses, or being attended by ob-gyns. Simplicity here – you’ll be describing competition in more detail later.) ?? How can you change their current access and opportunities? (Example: building your health advocacy business to provide them with new options and better outcomes.) ? ?? What specific opportunities will you be able to capitalize on? Are there new trends that can boost your business? (Healthcare reform might be considered an opportunity. Swine flu was one in 2009. Can you think of others?) ?? What threats might get in your way? Are there roadblocks to your success? (If you do hospital billing reviews, and the United States switches to universal, totally government-sponsored care, then