Sustainability eb Site Statistics UKOLN Home Page可持续发展的网站的统计数据 ukoln主页.pptVIP

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Sustainability eb Site Statistics UKOLN Home Page可持续发展的网站的统计数据 ukoln主页.ppt

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Sustainability eb Site Statistics UKOLN Home Page可持续发展的网站的统计数据 ukoln主页

Sustainability Workshop, London, 16 May 2002 Sustainability: Web Site Statistics Marieke Napier UKOLN University of Bath Bath, BA2 7AY Web Site Statistics This presentation will: Give a (very) brief overview of what Web statistics are Consider why we need them Focus on the analysis of usage data created by your Web site Look at what other criteria, besides Web server statistics, can be used to provide performance indication What are Web Statistics? Web statistics are produced by the Web server software Information (such as IP address, name of resource) is recorded in a log files It is also possible to configure your server to record more information (such as referrer details) The log files produced are mainly accurate However interpretation of the statistics can be misleading Why do we Need Them? They indicate how popular your site is They show how successful your marketing strategy has been They can be used in management reports They can identify gaps in service provision They predict and plan for future load patterns They allow you to monitor performance levels They can be used in consideration of deployment of new technologies They can inform and motivate contributors They can show who your users are NOF have asked for them The HTTP Process A user clicks a link or enters a URL The remote web server downloads the HTML page The HTML page is interpreted and any inline objects are also downloaded: Each image (occurrence of IMG SCR=“image1) Background image or sound External JavaScript or stylesheet files etc. The user follows a path through the site making new requests till they leave your site Viewing Web Statistics Server log files are available to view…but may not make a lot of sense on first look The Analog program (Cambridge University) was one of the first packages to provide a graphical summary of web log file. Web Statistics: Terms Used Hit Any information requested from a site - this includes HTML pages, pictures, forms, scripts and files downloaded C