北京西山壹号院西北旺豪宅项目广告推广策略概念提报.ppt

2006、2007，市场如何，不用再提。 2006,2007, how the market, do not mention. 2008年，阳光上东重回典晶。 重新发掘阳光上东的核心价值，摒弃安徒生花园这个名字， 让丹麦组团在2008年逆市上升，并且成为典晶服务有始有终的项目。 In 2008, the Upper East Side back to Code crystal. Rediscover the core values of Upper East Side, get rid of the name Hans Christian Andersen Garden, Formed a delegation to Denmark in 2008 increased in spite of, and become a Code of crystal services have beginnings and ends of projects. 豪宅代表作品，极度挖掘皇家地脉价值 Luxury of representative works, extreme digging to pulse the value of the Royal 产品品牌：西山阙，门泊山河，院藏国基。 Product Brand: Western Hills Que, gate park mountains and rivers, the hospital Tibet IMF. 品牌内涵：不可复制的区域带来的不可复制的产品，更带来不可复制的人文基础。 环境的稀缺，产品大院文化的赋予，以及针对西区客群的影响力，形成京城西区第一高端地产品牌。 Brand meaning: Do not copy the region can not be brought to copy the product, but also can not be copied to bring the humanities. The scarcity of the environment, the product compound to give the culture, and the customer base for the Western influence, the formation of the Western capital, the first high-end real estate brand. 公司品牌：高端创新豪宅的引领者 The company's brand: the leader in luxury high-end innovation 品牌内涵：不是星河湾的那种豪宅，不是御园的那种传统意义上的豪宅，是在传统价值传承的基础之上，创新的引入大院文化作为产品突破，形成新豪宅引领者的高端市场品牌。 Brand meaning: It is not the kind of Star River mansion, not the kind of imperial garden in the traditional sense of the mansion, is based on the transmission of traditional values, innovation and the introduction of a breakthrough compound in culture as a product to form a new luxury leader in the high - mid-market brand. 我们现在的位置 We are now the location of 首钢融创…… 有些印象，就是北京做过的那个禧福汇； 那不是融创和首创的联合体么； 好像是个很有背景的开发商； 好像没有做出什么大项目的开发商。 Shougang financial record ... ... Some of the impression that Beijing did that Xi Fu Hui; That is not financial record and the first union of Yao; Seems to be a useful background to the developer; Does not seem to make any major project developer. 我们要达到的目标 We want to achieve 首钢融创…… 原来是个高端豪宅的专家， 每一个产品都和别的产品不一样，很用心，也能创新； 西边的那个豪宅项目就是他们做的，做的真好； 不得不说，这个开发商的每一个产品都是精品