高级商务英语课件 unit 4 mistake analysis.pptVIP

analyzing mistakes 分析失误 Objectives Management learning Listening exercise Word study homework Management themes Which companies are involved in this article? What had happened to them? And what’s the relationship of them? How did the situation develop?(success or fail?) What are the reasons for this result? How about the conclusions according to the author? Retell it as a story in your own words. The background information The GORDON BROWN company was acquired by another furniture company. But the operation is not as good as before, then how can they solve this problem? Solutions The reasons for the acquisition The operation of the new company Important words Confidential: 1)Containing secret information, the unauthorized disclosure of which poses a threat to national security 机密的；秘密的 a confidential order 密令 a confidential secretary 机要秘书 2)Denoting confidence or intimacy: 亲密的表示信任或亲密的 a confidential tone of voice 亲密的声调 Don‘t become too confidential with strangers. 不要太信任陌生人。 Acquire: get, gain 获得，取得，兼并收购 acquisition n. We must work hard to acquire a good knowledge of English. 我们必须用功学习才能精通英语。 We must cherish the experience acquired at the cost of blood. 我们必须珍惜用鲜血换来的经验。 A company was acquired by B company. Specialize in: vi.专攻, 专门研究; 专营 The shop specializes in mountain-climbing gear. 专门销售登山用具 That doctor specializes in childrens illnesses. 那位医生专门研究儿科疾病。 This travel firm specializes in charter flights.这家旅游公司专营包机业务。 Reveal: make known (something secret); show 揭露，泄露;显示 reveal a mystery [secret] 揭露一个秘密 reveal ones identity 揭示身分 Research has revealed him to be a hermit. 调查结果表明他原是一位隐士。 Major Definitions Translation Discussion: If you are the MD of the Manx, would you acquire GB or not? Why? How can you handle the operation if it after the acquisition? How can you reconcile the steps of GB to the Manx’s? * * Online ordering capabilities Different opinions The change of the operation The promotion of the differe