【精品PPT】新形势下商务英语学科建设的.ppt

新形势下商务英语学科建设的若干问题思考;全球金融危机与商务英语学科建设; May 18, 2009 Philosophy Majors: Get a Job By Sheila J. Curran If liberal arts grads want a business career, all the advanced education in the world wont help. They need experience; In the past 12 months, more than 1 million college grads have lost their jobs and will be competing for many of the same entry-level opportunities as the 2009 graduates. And, to make matters worse, a recent survey by the Collegiate Employment Research Institute indicated that only 6% of employers want to hire humanities or liberal arts majors, and only 5% seek graduates with social science degrees. ;The cruel irony is that the losers in 2009 are often the ones who, since they were in diapers, have been told they were the best and the brightest. Armed with self-confidence, stellar SAT scores, and ambition, they matriculated at some of the top colleges in the U.S., majoring in subjects like English, history, and philosophy. ;一、商务英语专业学科建设应充分考虑区域经济发展的需求;二、商务英语专业学科建设应充分考虑如何整合全校的资源;三、商务英语学科建设要处理好打好英语基础和学好专业方向课程的关系;Dont Be Afraid of Offshoring by Diana Farrel March 22, 2006 Diana Farrell of McKinsey Global Institute takes a close look at the workforce in China and India For other occupations, poor English was the main reason our interviewers gave for rejecting Chinese applicants. Only 3% of them were considered suitable for generalist service positions. Overall communication style and cultural fit are also difficult hurdles. ;四、要处理好商务英语课程与其他人文课程的关系; 文学的语言有别于其他文类的语言； 哲学、历史和艺术会培养学生的思辩和想象能力； 文学和历史典故在经济和商业报刊中到处可见； 了解他国文化比简单掌握专业知识也许更重要。;五、关于商务英语教学的几点看法;六、商务英语专业的品牌建设问题;结束语;S5ieSWhQBdGJa3dvNVL96u+Mo#a1s96cgaW5WiO8st18Eg0SqOJ2VU#%WvLpsL0oAs#X7IfUdl0dOug0I*Yf%XWTD38KAFQXSsHgh3UEBTwNHm(KBNlxl(Bb-7LUGeO6ldKCR9G-c4zqDoOZOtFwaUzsJmEBl1XYkz94bmrhUZpassyUtzcEU)hP%IRbQnY962ZBb$Zbb48fe)rmLgxN0DwXJpVai0kDJExzS5)hUxbQuw-7+Q+92FI2U-cy3y3+dBLxA*#vPBn052zGvkDMC1zbF!iV5-pstnh9W6YCdQlwy7eXap#zYUkBBu71LH$YEiHUWmot*D9*W5E6XY3uqlN6cbj5FXjsam58xf$%r6ZLuQ(