Blogging, RSS and the Information Landscape A Look At 博客，RSS和信息景观一看.pptVIP

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2018-06-24 发布于四川
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Blogging, RSS and the Information Landscape A Look At 博客，RSS和信息景观一看.ppt

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Blogging, RSS and the Information Landscape A Look At 博客，RSS和信息景观一看

Blogging, RSS and the Information Landscape: A Look At Online News Overview Question: how have online news sites adopted RSS technology Organization of Talk: Review RSS Technology, Timeline Review Diffusion Theory Examine Blog, RSS Growth Daily Newspaper Study RSS Rich Site Summary, Really Simple Syndication, RDF Site Summary XML document that facilitates content syndication This “feed” contains structured data Transformed to information by RSS reader Ease of syndication, low cost RSS Development Timeline RSS 2.0 Spec “Having a settled spec is something RSS has needed for a long time. The purpose of this work is to help it become a unchanging thing, to foster growth in the market that is developing around it, and to clear the path for innovation in new syndication formats.” RSS Readers With RSS 2.0 spec, developers were no longer shooting at moving target Example: Pluck launched in 2003, turns MSIE into a reader Privately funded by two firms capitalized at $4+ billion cNet editor’s choice in July 2004 Public funding of $8.5 million Oct 2004 RSS Diffusion Rogers: an innovation is “an idea practice, or object that is perceived as new by an individual or other unit of adoption” Winston: adoption rate slows with competing, incompatible prototypes and absence of a supervening social necessity Rogers’ Diffusion Model A relative advantage over current practice Compatible with current practices and values Reduces complexity (ease of use) Opportunity to test before committing (trialability) Ability to observe results before adoption (observability) A Five-Step Model Potential adopters hear about the innovation Are persuaded that there might be benefits Try the innovation Confirm or reject adoption decision Communication Shared messages within a social system Lexis-Nexis data-mining, Jan 2003: RSS not yet being communicated through news wires or major newspapers, particularly when compared with blogs and blogging What’s In a Name? Newspaper (product) is printed (a