电商团购模式分析与研究（已处理）.docVIP

电商团购模式分析与研究 2012 年 05 月 10 日 电商团购模式分析与研究 摘 要: 随着电子商务的迅猛发展,网络团购的出现,产生了新型电子商务模式的出现“B2C”,网络团购从无到有的发展中,出现了很多种模式,这些模式各有特点,对推动网络团购的发展起到很大作用。认清网络团购的发展方向,对于更好,更快的提高网络团购的影响力有着非常重要的意义。 网络团购已经成为在网民中流行的一种新消费方式。目前网络团购的主力军是年龄25岁到35岁的年轻群体,在北京、上海、深圳等大城市十分普遍,已经蔓延全国,成为众多消费者追求的一种现代、时尚的购物方式。随着互联网的普及,网络团购模式覆盖面的逐渐扩大,网络团购成为越来越多的人参与的一场消费革命。这种商业模式很前沿,本文主要就该模式进行简要分析。 关键词: 电子商务、网络团购、消费模式、B2C、商业模式 Analysis and Research on electric group purchase mode Abstract: With the rapid development of electronic commerce, the network group purchase, produce the new e-commerce mode B2C, the development of network group purchase from scratch, there are many models, these models have different features, to great effect to promote the development of the network group purchase. The direction of development, identify the network group purchase for better, faster and improve the network group purchase influence has a very important significance. Network group purchase has become a new way of consumption popular among netizens. At present, the main force of network group purchase is age 25 to 35 years old young group, in Beijing, Shanghai, Shenzhen and other big city is very common, has spread throughout the country, become a modern, many consumers in pursuit of fashion shopping way. With the popularization of Internet, network group purchase mode gradually expand coverage, network group purchase has become a consumer revolution in more and more people to participate in the. This business model is advanced, a brief analysis on the main mode. Keywords: Electronic commerce, network group purchase, consumption patterns, B2C, business model 目录 第一章:互联网和电子商务 4 1.1互联网 4 1.1.1定义: 4 1.1.2发展历程 4 1.2电子商务 5 1.2.1电子商务的定义和类型 5 1.2.2特征 5 1.2.3发展阶段和发展特点 6 第二章 简述电子商务团购的基本概念 7 2.1 电子商务团购的基本概念 7 2.1.1定义与分类 7 2.1.2电子商务团购的特点 7 2.1.3电子商务团购模式 7 第三章 电子商务团购网站 9 3.1:美团网的简介: 9 3.2美团网的优势与劣势: 9 第四章:个人建议 10 4.1个人建议: 10 致谢 11 参考文献: 12 前言 随着电子商务的迅猛发展,网络团购的出现,产生了新型电子商务模式的出现“B2C”