奥巴马演讲《A-More-Perfect-Union》说服力分析.pptxVIP

Persuasion“A more perfect union”Some questions and preconceptionswww.islide.ccWhat is persuasion?What is the goal of persuasion (especially in this speech)?What methods did the speaker Obama apply to persuade the audience?Did Obama successfully achieve his persuasion goals?CONTENTSdefinition of persuasionpersuasion methodsconcrete analysisconclusion/01Definition What is persuasion?What is the goal of persuasion?Definition of Persuasionwww.islide.ccPersuasion is an umbrella term of influence.Persuasion can attempt to influence a persons beliefs, attitudes, intentions, motivations or behaviors.—— Gass, Robert H. Seiter, John S. (2010). Persuasion, social influence, and compliance gaining (4th ed.). Boston: Allyn Bacon. p. 33. Application areas: In business, persuasion is a process aimed at changing a persons (or a groups) attitude or behavior toward some event, idea, object, or other person(s), by using written, spoken words or visual tools to convey information, feelings, or reasoning, or a combination thereof. In the pursuit of personal gain, such as election campaigning, giving a sales pitch, or in trial advocacy.Persuasion in Public SpeakingPublic speaking is deliberately structured with three general purposes: to inform, to persuade and to entertain.Persuasion is the use of appeals to reasons, values, and emotions to persuade the audience to think or act in a particular way.Its ultimate goal is basic, but difficult —— to convince the audience to internalize the speakers argument, then embrace it as a part of their core belief system.In this speech?—— to call on all Americans to join hands/02Methods —— various standards of classificationSome persuasion methods?What are applied in this speech?Persuasion Methods —— Robert Cialdiniwww.islide.ccRobert Cialdini, in Influence, his book on persuasion, defined six “influence cues or weapons of influence”.1. Reciprocity (when offered a free service or gift, repay in kind)2. Commitment and consistency3. Social proof (the p