Culural Factors in Sino―US Business Negotiations.docVIP

Cultural Factors in Sino―US Business Negotiations 　　【Abstract】The United States and China are two main leading economies in the world， and the trade volume continues to increase in recent years. Meanwhile， Sino-US negotiations are increasing. However， trade negotiations are not necessarily successful to some extent. There are many factors that will influence the smooth conduct of a business negotiation， among which the cultural differences between the two sides often affect the values of two negotiating teams . Therefore， learning the differences between the two countries in terms of rituals， methods and languages will be extremely meaningful to the parties involved. 中国论文网 /1/viewhtm　　【Key words】Business Negotiations； Cultural Differences； Chinese and US Values 　　1. Introduction 　　In business activities， it’s not enough just focusing on understanding business terms and being fluent in English expression， cultural factors in cross-cultural communication should also be paid more attention. Therefore， we need a correct understanding of cultural backgrounds of different countries and regions， and develop a reasonable negotiating strategy so as to avoid the emergence or intensification of the culutural conflict， and eventually win success of the negotiations. United States and China are large trading partners， and business negotiations play an extremely important role in business deals. Learning differences， especially cultural differences， will bring mutual benefits to both parties concerned in the two countries. 　　2. The Importance of Understanding Cultural Differences 　　2.1 Understanding Cultural Differences Makes Negotiations Successful 　　It is vividly said that culture is the collective mind programming of a class of people who are different from another. Culture is embodied by human behavior. Cross cultural communication plays such an important part in international business negotiation， and culture is reflected through men’s behavior which restricts men