慈濟教育志業 教師個人網頁空間 義守大學.docVIP

系所別電機三、電子三考試日期93/7/16考試科目電子學總頁數系所別會計二、會計二(進)考試日期93/7/16考試科目會計學總頁數系所別護理二、物治二考試日期93/7/16考試科目生理學總頁數系所別生科二考試日期93/7/16考試科目生物總頁數PAGE 在线才智才智在线在线才智才智在线QQ523458367【個案一】 坐在極為舒服的椅子裡，義大皇冠假日飯店的董事長(台北一○一前董事長陳敏薰)在他那極為舒適的辦公室裡，俯瞰義大世界的摩天輪。董事長回想他當上皇冠假日飯店的過去這幾年。 (Chairman of Crowne Plaza Hotel sat back in his extremely comfortable chair in his extremely comfortable office looking out over wheel of the E-DA World. Chairman thought back on his last few years as Chief Financial Officer of Crowne Plaza Hotel)義大世界是全國唯一國際綜合開發特區，座落於高雄觀音山風景區，開發案範圍約八十公頃，開發內容涵蓋飯店、遊憩、購物、休閒、藝術等。義大遊樂世界，其中包括一家五星級國際觀光旅館皇冠假日飯店高雄，及希臘式主題公園，此外尚有台灣最大的品牌專賣店購物中心，是台灣最大的購物空間。(E-DA World is the only comprehensive international development, DC, is located in Kaohsiung Kuanyin Mountain Scenic Area, an area of approximately 80 hectares development projects, development covering hotels, recreation, shopping, leisure, arts. E-DA World, including a five-star international tourist hotel Crowne Plaza Hotel Kaohsiung, E-DA World have the Greek style E-DA theme park and E-DA outlet mall which is Taiwans biggest shopping space.) 義大皇冠假日飯店策略的三大支柱是穩健保守，市場行銷與成本控制。一直以來義大皇冠假日飯店躲過了在這動蕩的飯店業裡的許多風險。義大皇冠假日飯店的成功是建立在它獨到的行銷專長，往往侵蝕了對手的領先優勢，而另一方面有效控制成本，去確保豐厚的盈利率。業績斐然。以下選取義大皇冠假日飯店幾項財務資料：(The three pillars of Crowne Plaza Hotels strategy were conservatism, marketing and cost control. Crowne Plaza Hotel consistently avoided much of the risk of Hotel industry. Crowne Plaza Hotels success was built on its expertise in marketing, which eroded its competitors’ leading advantages, and on cost control, which ensured substantial margins. The results were impressive. Selected financial data for Crowne Plaza Hote 損益表 Profit Loss Statement for the year(億元0.1Billion)20102011201220132014營業收益(Sales)80 ?????利息前稅前淨利(Earnings Before Interest Tax)26稅前淨利(Earnings Before Tax)22稅後淨利(Earnings After Tax ie. Net Income)15每股利潤EPS1.75 每股派息DPS1.00 2010年度資產負債表(平衡表)Balance Sheet 總資產(Total assets) 300總負債(Total liabilities)