美国圣诞节文化的传播研究——以近30年的 《vogue》为例-a study on the spread of christmas culture in america - a case study of vogue in the past 30 years.docxVIP

万方数据 万方数据 Shanghai Normal University Master of Philosophy Abstract Abstract Holiday has gradually become an important part of peoples daily life. A good holiday, not only can relax your mood, but also can enrich the peoples way of life. Therefore, in recent years, from western holidays to traditional festivals, various festivals are gradually be attention and adulation. Festival customs and celebrations are also increasingly diversified. In numerous festivals, Christmas has developed as the largest and the most widely influential international festival. The spread and development of the Christmas culture, not only affects the way people live, but also changing the current economic environment and consumption patterns. Among all the festival, the commercial value of the traditional Christmas culture dissemination has played a vital role. In the current economic society, the commercial value of Christmas and traditional culture fusion help each other. They work together to push the Christmas to peak in the field of culture and economy. This article will use the American version of the content and advertising of the VOGUE, which is called The Fashion bible, to analysis detailed the development of Christmas in the United States. Using the nearly 30 years (1985-1985) of VOGUE as the main research object. Through literature analysis, qualitative analysis quantitative analysis methods, and etc., to explore that, in the process of the spread of Christmas, the commercial value of Christmas culture play a real role and influence on the mode of transmission. The study found that, in the business environment of culture, the origin, symbol, form, color of Christmas culture combined with social economic development, constantly adapt to social and economic development way. With the help of commercial value, the traditional Christmas culture will be inheritance. The success of Christmas culture dissemination in the United States, can let us see, traditional culture and business cul