绿拇指公司竞争战略分析-analysis of green thumb companys competitive strategy.docxVIP

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绿拇指公司竞争战略分析-analysis of green thumb companys competitive strategy.docx

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绿拇指公司竞争战略分析-analysis of green thumb companys competitive strategy

AbstractStudiesontheCompetitionStrategyoftheGreenThumbCompanyStudiesontheCompetitionStrategyoftheGreenThumbCompanyAbstractCompetitionstrategyinthecorporatestrategyistheoverallstrategy,plansandactionstoguideandmanagespecificstrategicbusinessunitisanimportantpartoftheoverallbusinessstrategy.Howtousestrategicmanagementtheorytostudythecompanyscompetitivestrategy,accordingtoitsownconditions,competitivestrategyformulationsuitablefortherapiddevelopmentoftheirowntodealwithallkindsofchallengesandthreatstoseizetheopportunitytoachieveleapfrogdevelopment,beforebecomingamajorissueforallenterprises.Inrecentyears,withthecontinuedrapidgrowthofChinasnationaleconomy,urbanizationandsustainabledevelopmentoftherealestateindustry,BeautifulChinavisiondeeplyrooted,thewholesocietybecomesmoreattentiontoecologicalenvironmentconstruction,coupledwithmajorinfrastructuregreatlystimulatingthedevelopmentofChinaaslandscapingindustry,landscapinghasbecomemoreandmoreconcernedabouttheparties,moreandmoreenterprisesbegintogetinvolvedinthegardenindustry,investmentinsocialcapitalforgrowinggardenindustry,ourgardenindustryusherinrapidwhiledevelopmentisalsofacingincreasinglyfiercemarketcompetition.Andallgardenbusinesses,facedwithunprecedentedfiercemarketcompetitionenvironment,howtoseekdevelopmentinthecompetition,improvethecompetitivestrategicadvantageintheindustry,thecompanyGreenThumbalsorequirescarefulthoughtandresearch.Basedontheexternalenvironment,aswellasindustrytrendsandprospectsofthecompetitivestructureofthegardenindustryanalysisfirmbasedGreenThumbbasicconditionsandvaluechainanalysisofthecompetitiveadvantageofmarketopportunitiesandexternalthreatsandpossesstheirownfaces,sothecompanyChoosingthebestcompetitivestrategy,andtodevelopstrategiestoimplementmeasures.Keywords:Competitionstrategy,Gardenindustry;FiveForcesModel;ValueChainModelWrittenbyPanHaiSupervisedbyChenZhongII目录第一章导论..........................................................11.1选题背景及意义....................................................11.1.1选题背景.