山东银座商城vip客户营销战略分析-marketing strategy analysis of vip customers in shandong ginza mall.docx

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山东银座商城vip客户营销战略分析-marketing strategy analysis of vip customers in shandong ginza mall.docx

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山东银座商城vip客户营销战略分析-marketing strategy analysis of vip customers in shandong ginza mall

Subject:ResearchonmarketingstrategyforVIPcustomerofYinzuoMallinShandongSpecialty:MasterofBusinessManagementName:WuZhihua（Signature）Instructor:YuanXianping（Signature）ABSTRACTVIPcustomermarketingoriginatedinthe20thcentury,mid-80s,1990s,companiesgetmuchattention,afterenteringthenewcentury,theretailbusinesstoattractmoreattentionandfindpotentialcustomersandretainthemostvaluablecustomers.VIPMarketingisthebusinesspartofthecontributionofthelargestcustomersasaspecialconsumergroups,commonlyreferredtoasmembers,issuingmembershipcardswithaspecificlabel,storepersonaldetailsandconsumerspendingrecords,givespecialinmarketing,servicetreatment,therebyincreasingtheamountofconsumerloyaltyandthispartofthecustomerinordertogetmorebusinessprofitmarketing.AccordingtothebasictheoryofcustomermanagementfocusesonthecurrentbottleneckinwhichVIPmarketing,andstartingfromtheproblemanalysisandresearchfrommultipleangles,inthefullcollectionofinformationonthecurrentsituationJinanGinzaMallmarketingproblemandthereasonsforanalysis,thestudyofShandongGinzaMallVIPcustomersoveralldevelopmentandmanagementoftheprogram,andthengettheappropriateproblemsolvingprograms,measuresthatneedtofollowtheguidelinesfirstVIPcustomermarketing,alwaysfocusoncustomershare,discriminationavarietyofcustomers,repeatconsumerguidecustomers,adheretocustomer-oriented,tomeetourcustomerscontinuetolearn,tounderstandtheircustomers,andactivelycommunicatewithcustomers,andallcustomerconvenienceandCultureCenter,andthentoestablishasoundcommercialchainVIPsystem,suchastheopeningofanewonlineshoppingsaleschannels,improvemarketingstrategy,servicestrategy,improveitsservices,theformationofdifferenceswithotherlargedepartmentstorebusinessenterprise,doeverythingforthecustomer,toachieveawin-winsituation,auniqueadvantagetoattractcustomers,fromcorporatestrategyaimedathighlydevelopedstartingtocreatecustomervalueandbusinessvaluetotheplanningtargettoVIPcustomermanagementandmarketingtoplanthemainline,tocreateaVIPcasualatmosphereandcultureoflivingasthemainplanningcon