深圳市利欧行电子有限公司经营战略分析-analysis on the management strategy of shenzhen leo electronics co., ltd..docxVIP

与管理方面，利欧行公司应该重点关注国际贸易业务部门，关注客户资源的开发、客户服务质量的提高和客户服务类型的多样化、柔性化和人性化，而把生产管理、物流、财务税务等工作虚拟化，充分发挥网络营销的优势，深化网络营销的技术和管理手段，利用现有优势，将产业链上最适合自己的环节做好做强。另外，在条件许可的时候，集聚优势资源，走专业化发展的道路，在消费类电子领域做精做细，增加新产品设计研发部门，从传统的杂货铺式的贸易型企业走向消费类电子行业领导先锋的目标。关键词：国际贸易、中小外贸企业、战略、虚拟经营、网络营销ARESEARCHONTHEMARKETINGSTRATEGIESFORSHENZHENLEOELECTRONICSCO.,LTD.ABSTRACTChina’sentryofWTOhaswitnessedprosperousdevelopmentofsmallandmediumsizeint’ltradingcompanyinChina.Withdeepenedreformofforeigntradingregimeandopeningofforeigntradingpermission,amulti-entity,multi-ownership,multi-level,multi-channelbusinessmodelisbeingformed.Ontheotherhand,relevantregulationsweremadefromcentralandregionalgovernmenttofosterthedevelopmentofsmalltomediumsizeenterprises.Especially,Shenzhenmunicipalgovernmenthassetdesignatedfundingtosupportprivateandsmalltomediumsizeenterprisesandtoassistexpansionofdomesticandglobalmarket.InSeptember2006,inordertofurtheroptimizeindustrystructure,expeditethegrowthmodelreformofforeigntrading,centralgovernmentincreasedtheexportationrefundingratefrom13%to17%forcriticalindustryequipment,partialITandbio-chemistryproducts,andotherhi-techproductsunderexportationencouragementlistofChina’sindustrypolicy.Alltheabovemeasureshaveexpeditedthegrowthofsmalltomediumforeigntradingcompanies.RapiddevelopmentofITande-commercehasalsobroughtunprecedentedopportunitiesforsmallandmediumforeigntradingcompanies.Thecomingofinterneterahasledsignificantrevolutionofinternationaltradingmodel.E-commercehasacceleratedthedevelopmentofinternationalgoodstradingbybreakingthroughthegeographicrestraint,shorteningtransactionchain,savingtransactioncost.Efficientutilizingofbusinessflowenablesacompanytogobeyondtherestraintofeconomicscale,overcometheentrybarrierofglobalmarket.IThasalsochangedthetransactionmethodsofinternationalbusiness.ElectronizationofbusinessexchangingdataincludingPO,invoice,B/L,customerdeclarationsheet,placeoforigincertificateshavemadetransactionininternationalbusinessmoreswiftandconvenient.VirtualEnterprise,anewtypeofbusinessenti