神木汇森凉水井煤矿发展战略分析-analysis on development strategy of shenmu huisen liangshui mine.docxVIP

论文题目：神木汇森凉水井煤矿发展战略研究专业：工业工程硕士生：董卫峰(签名)指导教师：李永清(签名)摘要随着国民经济的快速发展和国家产业结构优化及环境保护战略的逐步实施，煤炭企业的竞争日益激烈，为了确保企业的稳定运行和长期可持续发展，制定和实施切实可行的发展战略，己成为企业求生存谋发展的必然选择。凉水井煤矿面临着制度不健全、管理方式及运营机制滞后、人员素质较低等诸多问题。如何转变企业的运营方式、解决企业竞争能力不足的问题、将新的社会意识融入到企业的发展规划中来、更好的担负起企业的社会责任，成为企业发展的诸多课题。论文研究“凉水井煤矿发展战略”的目的，就是致力于解决这些问题，为凉水井煤矿的发展提供战略参考和指导。论文在对凉水井煤矿现状分析的基础上，运用PEST分析法、波特竞争模型等工具，对凉水井煤矿外部环境中的机会与威胁、内部因素中的优势与劣势进行了分析和评价；通过构造SWOT分析矩阵，明确了企业的发展战略总体目标，确定了发展战略的指导思想和战略重点，提出了应着重在组织建设、生产运作、人力资源管理、资本运作等方面建立健全管理体系等一系列保障措施。关键词：凉水井煤矿；发展战略；SWOT分析；战略控制研究类型：应用研究Subject:StudyonDevelopmentStrategyforShenMuLiang-Shui-JingCoalMineSpecialty:IndustrialEngineeringName:DongWeifeng(Signature)Instructor:LiYongqing(Signature)ABSTRACTWiththerapidlydevelopmentofnationaleconomyandtheoptimizationofindustrialstructureandthegraduallyexecutionforpoliciesofenvironmentalprotection,thecompetitionofcoalminingenterpriseisincreasing.Inordertoinsurestablyoperationandlong-termsustainabledevelopmentofenterprise,ithasbecomeinevitablechoiceseekingsurvivalandbuckingfordevelopmenttomakeandexecutefeasiblestrategy.ThecoalminenamedLiang-Shui-Jinghadbeenfacingmanyproblems:managementcontrolsystemwasdistempered,managementconceptandoperatingmechanismwashysteretic,qualificationsoftheemployeeswaslower.Changingitsmechanismmodelandsolveitsscarceofcompetecapacity,Puttingfasionsocialideaintothecompanysdevelopmentplanandundertakingthesocialresponsibilitywillbetheimportantissues.ThepurposeofstudyingoftheCompanysdevelopmentstrategyistosolvetheseproblemsandtoprovidestrategicreferenceandinstruction.TheessayfirstanalysestherealityoftheCompany.Then,usingPESTAnalysisandMichaelPortersFiveForcesModel,theopportunitiesandthreats,Companysadvantagesanddisadvantageshadbeenanalyzedandevaluated,SWOTanalysismodehadbeenconstructed.CompanysgeneraldevelopmentStrategyandobjectivehadbeengiven.Guidingideologyandstrategicemphaseshasbeenexplained.Intheend,aseriesofstrategicsupportingmeasureshasbeenprovided,asorganizationdevelopment,Productionoperations,humanresourcesmanagement,capitalope