莎蔓莉莎美容会所视觉识别系统开发与应用-development and application of visual recognition system for samantha beauty club.docx
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莎蔓莉莎美容会所视觉识别系统开发与应用-development and application of visual recognition system for samantha beauty club
目录第1章引言.................................................................................................................11.1课题依据.............................................................................................................11.2课题的目的与意义.............................................................................................2第2章企业视觉识别系统.........................................................................................32.1企业形象识别系统(CI)32.1.1CI的含义32.1.2CI的价值和意义32.1.3CI的范畴32.2企业视觉识别系统(VI)42.2.1VI视觉识别系统的定义42.2.2VI视觉识别系统的作用5第3章莎蔓莉莎美容会所的市场调研和前期分析.................................................63.1国内美容行业的发展现状.................................................................................63.2莎蔓莉莎美容会所概况......................................................................................63.3莎蔓莉莎美容会所的企业视觉形象现状分析..................................................7第4章莎蔓莉莎美容会所的视觉识别设计.............................................................94.1基础部分设计......................................................................................................94.1.1标志设计.......................................................................................................94.1.2标准字体设计.............................................................................................114.1.3组合关系规范.............................................................................................124.1.4标准色和辅助色设计.................................................................................124.1.5辅助图形设计.............................................................................................164.2莎蔓莉莎美容会所应用要素开发....................................................................174.2.1办公事务系统.............................................................................................174.2.2公关礼品系统.............................................................................................244.2.3产品包装系统....................................................................................
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