拥抱机器：当电子商务遇上人工智能报告.docxVIP

? ? ? The Integer Group 2018 1 Embracing the Machines: AI’s Collision With Commerce Part 2: AI Tomorrow January 2018 PAGE 12?? The Integer Group 2018 PAGE 12 ? ? The Integer Group 2018 About the Study Artificial Intelligence, or AI, is a hot topic. Whether people realize it or not, AI is changing the way we consume information, make choices, navigate the world, and shop. AI has already embedded itself in multiple facets of shoppers’ everyday lives and is becoming crucial to brands and retailers as a predictor for both market and shopper behaviors. Finding a lack of preexisting consumer or shopper research, The Integer Group? undertook an extensive study in the U.S. to understand how shoppers feel about using AI today and how willing shoppers are to have machines shop for them (see appendix for project methodology).  Through a multi-staged research approach including ethnographies, expert interviews, and a large quantitative study, we aimed to understand the following: How do shoppers define AI today? What is the potential for using AI to shop? How do shoppers want to use AI in the future? What retailers are winning in making AI mainstream? How do socioeconomics influence AI adoption? And, ultimately, where will shoppers draw the line when it comes to using AI? The result is a four-part series that examines Artificial Intelligence adoption today, what to expect in the future, and what it all means for brands and retailers. Part One: AI Today Establishes a benchmark of where shoppers are in their relationships with AI: their perceptions, attitudes, and current adoption of AI in shopping and what it all means for brands and retailers. Part Two: AI Tomorrow Examines how shoppers expect AI to change within the next five years and even further into the future, how they want to interact with it, what they want it to do for them, how much they’ll let AI do for them, and the implications for brands and retailers. Part Three: AI by Retailer This installment gives ins