2017年数据洞察状态报告.pptxVIP

STATE OF DATA INSIGHTS 2017 170 analytics end-users reveal important challenges around existing analytics solutions and data-informed decision making. CONTENTS Market research survey scope............................................... 5 How important is it to be data-informed? ............................ 6 Who consumes analytics?.......................................................... 8 Who makes data-informed decisions? ................................... 11 What is data culture like?........................................................... 12 How are data insights obtained? ............................................. 13 How does someone answer a data-related question at your company?........................................................ 15 How long does it takes to get insights? .................................. 16 How often do analytics users encounter a question they cant answer? .................................................. 17 How is analytics set up at your company?............................. 18 Top analytics pain points and requirements . ....................... 19 Summary ....................................................................................... 23 5 TRENDS IN ANALYTICS AND DATA-INFORMED DECISION MAKING Market Research Survey Scope The aim of this market survey is to assess the current data culture at various businesses. Our area of research focuses on understanding the state of data accessibility at companies and assessing the importance of data-informed decision making. We define being data-informed as making decisions guided by data gathered through a combination of hypothesis testing and product intuition. We also report on key trends in the use of event analytics solutions and current pain points faced by analytics end-users. For these purposes, event analytics refers to analytics that tracks events, or actions that reveal how entities in your system—whether they are users, devices, or other objects—int