大亨团网站项目-运营商业计划书.doc

重庆团享科技发展有限公司 办公地址：重庆市南岸区万达广场电信宿舍2#1单元402 - PAGE 10 - 大 亨 网 团 购 网 项目运营商业计划书 目录 第一章 项目背景·······························································3 1.1项目概述······························································3 1.2项目优势分析···························································3 1.3项目可行性分析·························································3 第二章 团购网站市场分析·······················································3 2.1政治因素·······························································4 2.2经济因素·······························································4 2.3技术因素·······························································4 2.4社会因素·······························································4 2.5参加团购的人群分析·····················································4 2.6主要团购网站商品购买人数分析···········································6 第三章 项目基础建设···························································6 3.1网站的总体定位·························································6 3.2网站发展目标···························································6 3.3网站规划与建设·························································7 3.4组织结构建设···························································7 3.5组织职能和招募要求·····················································8 3.6人员培训······························································11 第四章 网站运营流程及效益分析················································11 4.1团购网站基本运营流程··················································11 4.2团购网站收益分析······················································11 第五章 网站运营初期基本战略··················································12 5.1网站推广方案··························································12 5.2初期重点业务策略······················································13 第六章 网站运营费用预算······················································17 6.1网站运营所需硬件费用··················································17 6.2网站人员基本工资·····················································