农村暑期辅导机构的市场环境分和营销组合.docVIP

xx大学课程设计 PAGE 15 Xx大学 课程设计论文 农村暑期辅导机构的市场环境分析和营销组合 Analysis of rural summer counseling agencies market environment and marketing combination 学院（部）： 专业班级： 学生姓名： 指导教师： xx 年 x 月 x 日 农村暑期辅导机构的市场环境分析和营销组合 摘要 现阶段随着经济的不断发展，人们的生活水平也日渐提高。人们在追求物质享受的同时，也将目光投向了孩子的教育方面。孩子的教育问题在每个家庭占得比重日渐增加。与城市的高收入和多资源相比，农村的孩子们享受的资源相比较，农村对相对较少投入，却能得到较好的教育资源的需求日渐增加。 在文章里，我们通过对农村暑期辅导机构的市场环境分析，通过从宏观的概括到具体的微观考虑，并综合运用SWOT进行优势劣势分析，综合评定农村市场的潜力。 同时在对市场环境做了综合的分析与处理以后，依据具体的情况，综合运用4p营销组合理论，做出相应的合理营销方案。 关键词：教育辅导，市场环境分析，SWOT分析，4p营销组合 Analysis of rural counseling agencies market environment and marketing combination ABSTRACT Nowadays with the development of economy, peoples living standard is improving day by day. People in the pursuit of material enjoyment at the same time, will also focus on the education of children. The education of their children in each family for increasing the proportion has been increased. Compared to high income and city and many resources, rural children to enjoy the resources, the countryside for comparatively less investment, can get better education resources is growing demand. In this article, we analyze the rural areas through the summer counseling agencies market environment. From the macroscopic summary to the micro considering concrete, and the integrated use of SWOT advantage disadvantage analysis, comprehensive evaluation of the potential of rural market. After on the market environment did a comprehensive analysis and processing at the same time. On the basis of the specific situation, comprehensive use of 4P marketing theory, make reasonable marketing solutions. KEYWARDS：education and counseling，analysis of the market environment，swot analysis，the 4P marketing combination 目录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc392629786 封面 PAGEREF _Toc392629786 \h 1 HYPERLINK \l _Toc392629787 xx大学课程设计（论文）成绩评定表 PAGEREF _Toc392629787 \h 2 HYPERLINK \l _Toc392629788 摘要（中文） PAGEREF _Toc392629