工商管理专业英语--服务的特点及其相关的营销策略.ppt

Unit 14  The Characteristics of Services and Their Related Marketing Strategies Business School of Nankai University Glossary tangible: adj. Possible to be treated as fact; real or concrete: 有形的 in contrast: The opposite or contrary相反, 大不相同 gratify :v. To please or satisfy使人高兴或满足： misunderstand: v. To understand incorrectly; misinterpret. 误解 upfront: adj. (Here in this context means) Up to date or even up to the minute.前卫的 logo: n. A name, symbol, or trademark designed for easy and definite recognition, especially one borne on a single printing plate or piece of type. 标志，徽标 subtle: adj. So sl