德国慕尼黑联邦国大学、荷兰莱顿大学CeTIM董事长.pptVIP

? CeTIM gGmbH * * * * * * * ? CeTIM gGmbH * * * * * 德国慕尼黑联邦国防大学、荷兰莱顿大学 CeTIM董事长 Prof. Dr. Bernhard Katzy holds a PhD in industrial management from the University of Technology (RWTH) Aachen in Germany and a second PhD (habilitation) in general management from University of St. Gallen, Switzerland. He is lecturing MBA and Executive MBA courses at leading European business schools, e.g. St. Gallen University, Rotterdam School of Management, European Business School and ESADE Barcelona. He is professor at the University BW Munich and at the University of Leiden. He is the founder of CeTIM – Center for Technology and Innovation Management, which is located at University Bw Munich and Leiden University School of Management. His research interest is about entrepreneurial management of fast growing high-tech firms and the emerging industrial structures for the information age. Roadmapping Mobile and Digital (Broadcasting) Convergence RD 2015 移动与数字融合成长曲线2015 Prof. Dr. Bernhard R. Katzy, CeTIM Xiaofeng Ma, CeTIM CeTIM.org Presentation Outline ROADiBROM introduction Scenario of Future Media Industry Structure the ROADiBROM workshops ROADiBROM is a joint European – China strategic roadmap about “Mobile and digital broadcasting convergence ” The objective is to: develop a strategic roadmap for RD priorities until 2015 in Europe and China. Intended Outcome: Joint Europe and China Think-tank on digital convergence (NEM International Cooperation) Funded by European Commission (IST-045437: ROADIBROM – SSA) Background of Roadibrom A balanced EU-China Project Consortium Why digital convergence? Media convergence – Video – Voice – Data Device convergence: – Computer – TV – Mobile Phone  Technology Push: Business Societal Impact: Changes of Individual living Emerging business models Impact on society Investigating: What will the converged world looks like? What are the critical choices we confront with? How to take the opportunities of the new emerging industry? Chi