温州地区民营企业财务管理现状分析——以浙江报喜鸟服饰股份有限公司为例.docVIP

PAGE 17 温州地区民营企业财务管理现状分析——以浙江报喜鸟服饰股份有限公司为例 Analysis of the present financial management situation of middle-scale private enterprises in Wenzhou Area——To Zhejiang Baoxiniao Clothing Company Limited 摘要：改革开放三十多年，我国在经济增长、财政收入以及解决就业等方面都取得了长足的进步，民营企业在其中起到了不可忽视的作用。然而，现阶段民营企业在发展过程中的经营状况不容乐观，显现出了很多问题，其中主要问题之一便是财务管理问题。由于民营企业不重视财务管理或者潜意识中不存在财务管理的概念，使得很多的企业停滞不前，甚至出现倒闭的情况，深刻地影响着民营企业的发展和未来。本文选取温州地区型民营企业报喜鸟服饰股份有限公司的财务管理的角度，以问题为出发点，分析导致问题产生的原因，然后针对问题提出相应的对策和建议。 关键词：民营企业；报喜鸟服饰股份有限公司；财务管理 Abstract：Since reform and opening 30 years ago，our country has made great strides in economia growth, revenue growth, sloving the problem of unemployment and so on. However, he operating situation of small and middle-scale private enterprises in the process of development is not optimistic, and shows a lot of problems. The financial management problem is just one of the main problems. Because small and middle-scale private enterprises pay no attention to financial management, or because have no idea about financial management, many enterprises have remained stagnant or even went bankrupt. This exerts deep influences on the development and furture of small and middle-scale private enterprises. Therefore, this artical selects the present financial management situation of small and middle-scale private enterprises in Wenzhou Area Garments Group to analyze. Based on the problems, I analyze the reason of the problems, and then put forward corresponding countermeasures and suggestions. Key Words：Small and Medium Enterprises; Zhejiang Baoxiniao Clothing Company Limited; Financial Management 目 录 TOC \o 1-2 \h \z \u HYPERLINK \l _Toc 摘要： PAGEREF _Toc \h III HYPERLINK \l _Toc 关键词 PAGEREF _Toc \h III HYPERLINK \l _Toc Abstract PAGEREF _Toc \h III HYPERLINK \l _Toc 一、引言 PAGEREF _Toc \h 1 HYPERLINK \l _Toc 二、财务管理的基本理论 PAGEREF _Toc \h 1 HYPERLINK \l _Toc （一）财务管理的特性 PAGEREF _Toc \h 1 HYPERLINK \l _Toc （二）财务管理的作用 PAGEREF _Toc \h 2 HYPERLINK \l _Toc （三）民营企业财管的特点 PAGEREF _Toc \h 3 HYPERLINK \l