基于时间序列交易数据服装电商客户 分类的研究.pdfVIP

Modern Management 现代管理, 2017, 7(6), 481-492 Published Online December 2017 in Hans. /journal/mm /10.12677/mm.2017.76063 Research for Customer Classification of Clothing E-Business Based on Time Series Transaction Data Hongping Zhang Glorious Sun School of Business and Management, Donghua University, Shanghai th nd th Received: Dec. 7 , 2017; accepted: Dec. 22 , 2017; published: Dec. 29 , 2017 Abstract Customer classification is the premise of CRM. Based on the time sequence of transaction data and study of customer value in e-business environment, this paper proposed a multi index classifica- tion model with time series data and static data. In model application, this paper using feature ex- traction method for the time series data transform, ReliefF algorithm for index selection, then ob- tain a multi index weighted classification model. The results obtained from the real clothing busi- ness show that the customer groups formed using the method clustering all has statistical signifi- cant differences, and with meaningful explanations in terms of marketing strategy. Thus, this study considers useful for discriminative customer relationship management. Keywords Customer Classification, Time Series, ReliefF Algorithm, Clustering 基于时间序列交易数据的服装电商客户 分类研究 张鸿萍 东华大学旭日工商管理学院，上海 收稿日期：2017年12月7 日；录用日期：2017年12月22 日；发布日期：2017年12月29 日 摘 要 客户分类是企业进行客户关系管理的前提。文章在充分利用时间序列交易数据的基础上，结合电子商务 文章引用: 张鸿萍. 基于时间序列交易数据的服装电商客户分类研究[J]. 现代管理, 2017, 7(6): 481-492. DOI: 10.12677/mm.2017.76063 张鸿萍 环境下客户价值研究，建立了时间序列数据与静态数据相结合的多指标分类模型，并提出对时间序列数 据进行特征提取处理，应用ReliefF算法对指标选择，最终得服装电商客户多指标加权分类模型。通过某 著名服装电商的交易数据的分析，得出了有效客户分类，表明了本方法具有较强的客户分类和客户消费 特征的解释能力。 关键词 客户分类，时间序列，ReliefF算法，聚类 Copyri