战略 Part Two.pptVIP

The scorecard as a strategic management approach将均衡计分卡视作一种策略性管理模式 The strategy framework- Illustration策略框架 - 说明 Linking the goals and imperatives: Theory Z整合目标与重点：Z理论 Purpose and Mission宗旨与使命 Purpose: Help Customers Succeed宗旨：帮助顾客成功 Mission: 使命 : Become an excellent enterprise information system solution provider through continuous innovation, experience accumulation and process improvement 通过不断创新，经验积累和流程优化，开放和利用世界上先进可靠的信息技术，构建企业应用软件产品，成为卓越的企业信息系统解决方案供应商 Help customers around the world enhance management competitiveness帮助世界范围内的企业强化互联网时代的管理竞争力 Become one of top ten application software providers in the world跻身世界应用软件十强 Kingdee’s goal statements金蝶目标陈述 Short-term and Mid-term Goals: 中短期目标： 2001: Become the biggest ERP producer and provider in China market 2001: 成为中国国内ERP第一大厂商和供应商 2003: Become the biggest Enterprise Information System Solution producer and provider in China market 2003: 成为中国国内企业信息系统解决方案第一大厂商和供应商 2005: Become the biggest international software producer and provider in China 2005: 成为中国最强大的国际性软件厂商和供应商 Kingdee’s goal statements - Financial金蝶目标陈述 - 财务维度 Kingdee’s goal statements - Customer金蝶目标陈述 - 客户维度 Kingdee’s goal statements - Customer (Con…)金蝶目标陈述 - 客户维度 (续) Kingdee’s goal statements - Organization金蝶目标陈述 - 组织维度 Kingdee’s goal statements - Enabling Capabilities金蝶目标陈述 - 必备能力维度 Goal statements - Enabling Capabilities (Con…)金蝶目标陈述 - 必备能力维度 (续) Strategic style策略风格 Ways in which companies deliver value to customers公司向客户提供价值的途径 There are three strategic styles三种策略风格 Companies that dominate are good in all and excellent in one公司擅长于各个方面，但精通一个方面 In such companies organizational characteristics and enabling capabilities follow/support the primary strategic style这种公司中，组织特征和必备能力遵照/支持主要策略风格 Three strategic styles三种策略风格 Strategic style and organization structure策略风格与组织结构 Strategic style策略风格 In each row, mark with a ‘C’ the entry that best describes Kingdee’s current style, and mark with an ‘F’ the entry that describes where you think we