【电商运营总监必备】电子商务网店运营分析要点 （[e-commerce operations director essential] e-commerce shop operation analysis points ）.doc

【电商运营总监必备】电子商务网店运营分析要点 (1)（[e-commerce operations director essential] e-commerce shop operation analysis points (1)） Analysis of e-commerce shop operation 2010-7 Catalog E-commerce shop operation analysis,, 1 1. understand the basic situation of the daily operation of the shop, 3 The core analysis of shop operators, 3 Shop operation basis analysis, 3 2. a comprehensive analysis of the details found in the operation: 4 The trend analysis of weekly operating indicators, the analysis of..., 4 Monitor the change of traffic flow at different times,...,..., 4 To understand the distribution of traffic in the shop, 4 Analysis of page content, looking for hot spots online shop 4 To observe the quality of different sources,, 5 To understand the overall flow, we should pay more attention to the flow of paid procurement, the flow of..., 5 Keyword analysis with search engines, mining high conversion keywords 5 To the member customer alone carries on the expense analysis, 5 3. optimize the online shop, steadily improve the operation effect, 6 Inside the keywords search optimization, explore profitable goods, 6 The use of visitors distribution + member behavior indicators, to seize more potential customers, improve the conversion rate of visitors 6 Monitoring the effect of promotional activities 6 Tracking the transformation of mail marketing, improve the effect of mail marketing 6 Time period analysis + sales transformation index, Choose the right time for advertising, 7 4. key points in the operation of the shop,,..., 8 Withdrawal rate, 8 Jump out rate 8 Into the shopping cart 8 Conversion, 8 Many e-commerce in the formulation of e-commerce overall strategy, build a shopping environment, update the line of their own commodity information, often feel To the point; whats next? Advertising to buy traffic? Where should I advertise? Do promotions? Nobody has bought it yet. Is it meaningful to promote sales? Price reduction? It hasnt started selling yet. Is it cheaper? With the risin