“中国杯”帆船赛赛事运营的研究-体育学专业论文.docx

“中国杯” “中国杯”帆船赛赛事运营的研究 万方数据 万方数据 ABSTRACT Sailing in the 1950s began to enter China, the reform and opening up the development of Chinas sailing events to create a good market opportunity. Sailing enthusiasts and sailing event in that the development of fast becomes one of the sports industries. At this stage of Chinas less influential sailing events, and event operations level is not high. “China Cup” International Regatta is the Shenzhen Municipal Government in the “government-led, market operation” this concept was born. Event since its inception in 2007, achieved some success, but also in operation encountered some problems. How to improve the operation of the event and make recommendations for the “China Cup” International Regatta sailing events and other reference is the purpose and significance of this study. In this paper, literature , interview , logical analysis and other research methods China Cup International Regatta event development status of the organizational units , business model , structure and functions of the job , the game type , related activities and business development , media campaigns, brand image and culture in areas such as in-depth study , the following conclusions : 1. Sailing in China started late, but in recent years rapid development, the current major sailing event has begun to take shape, events organizing large-scale commercial development activities and to obtain some results, the initial formation of a sailing event operations, market positioning, but it concern for the sailing events still in the stage of enlightenment, there is a great sailing event operations for development.2. Favorable macro environment for the event provided a favorable development prospects. China’s sustained economic development, increase sailing enthusiasts and the gradual recognition of the sailing culture for the event are the development of a favorable external environment.3. China Cup International Regatta has been held five years , the participat