“可喜可贺”喜糖品牌与系列化包装设计艺术设计专业论文.docxVIP

万方数据 万方数据 摘 要 随着时代的发展，大众审美需求的不断提升，婚庆策划行业的成 熟与发展，新一代年轻人的婚礼渐渐趋于个性化、主题化、专业化。 喜糖作为婚礼上重要的组成部分，在包装设计上隐藏着巨大的商机。 课题通过对喜糖包装的起源与发展概况、喜糖包装的国内外现状进行 市场调研,对喜糖包装设计存在的问题进行分析,指出喜糖系列化包 装的重要性。该设计作品创作主要利用问卷调查法，通过对不同婚礼 主题的喜宴设计出两款不同风格的喜糖包装，满足不同新人的审美需 求。重点在材质上寻求突破，利用多种素材的搭配，营造出新人理想 的婚礼视觉效果，形成完整的喜糖系列化包装设计体系，预测未来喜 糖包装设计倾向于个性化定制的主流趋势。 关键字：喜糖包装，个性化定制，婚礼主题 I ABSTRACT With the development and improve the aesthetic needs of the public, mature wedding planning and development of the industry, a new generation of young people gradually become personalized wedding theme and specialization. Candy as an important part of the wedding, the packaging design hides a huge opportunity. Candy packaging issues through the origin and development situation, the status quo at home and abroad to conduct market research candy packaging, candy packaging design to analyze the problems, the importance of the series wrapped candy. The main advantage of creative design work questionnaire, through different wedding themes Wedding designed two different styles of candy packaging, to meet the aesthetic needs of different newcomers. Focus on seeking a breakthrough in the material, the use with a variety of materials, creating a new ideal wedding visual effects, a complete series of candy packaging design system, tend to predict future candy packaging design customization mainstream. Key Words：Candy packaging, serialization, wedding theme II 目 录 .................................................................................................................................................I ABSTRACT......................................................................................................................................II ..........................................................................................................................................III ...................................................................................................................................1 .....................