0加速到每小时60福特通过社会媒体展开宣传推广策略 Zer t 60 Scia Meia Strategy via Fr.ppt

* * * What’s next? Cross-training staff Rolling it into other functions Going for the 1% Connecting with enthusiasts Update FordP Listening to our community for suggestions * Twitter: @ScottMonty Blog: Facebook: /scottmonty This presentation is available at: /scottmonty * * * To many people outside of the Detroit bubble, or who have not owned or considered owning a Ford, the Blue Oval lacks personality. And in 2006, Ford was on the ropes, seen by many as the weakest of the U.S. automakers. Alan Mulally was hired as CEO from Boeing, Bill Ford assumed the Executive Chairman title. Leadership was rounded out in terms of strategy, operations and vision. My impressions of Ford when approached in 2008: remarkable leadership, product lineup in 2009 and 2010 that would take the world by storm, and intelligent, talented and passionate people. In summary, not the typical Detroit company that people assumed it to be. * In its earliest days, there was a face associated with Ford. In recent years, not so much. We realized that with social media, we had an opportunity to begin to humanize the company. * Companies worthy of attention have two things: Great product/service (Nike, Apple, Zappos) Great leadership (Jack Welch, Steve Jobs, Lee Iacocca) * Ford is clearly in a different place – we’ve got a strong plan that we’ve been executing on independently for more than two years, and it’s being demonstrated daily in the great vehicles we’re bringing forward. But it takes leadership – real leadership, committed to making hard choices. * Ford’s great products were on the way, but the leadership was already in place. One Ford: One Team. One Plan. One Goal. The plan: Aggressively restructure to operate profitably at the current demand and changing model mix Accelerate development of new products our customers want and value Finance our plan and improve our balance sheet Work together effectively as one team * I’ll channel a little Woody Allen and Yogi Berra here. You