《规划师》杂志社发展战略研究工商管理专业论文.docxVIP

华中科技大学硕士学位论文 华 中 科 技 大 学 硕 士 学 位 论 文 II II Abstract The current our country periodical market competition is intense with each passing day, accompanied by the reform of cultural system of the bells, non political newspapers around the country have been or are being from institutions to enterprises.In the transformation step by step in the process, planners magazine is fierce, the survival of the fittest market, want remain invincible, most should do is to improve their core competitiveness, a comprehensive response to the market demand, so the magazines strategic positioning, analysis of existing problems, put forward planners magazine development strategy and countermeasures. This paper uses the theories of enterprise development strategy on the planners magazine development serious analysis, research and discussion, found planners magazine of the characteristics of the development, summarizes the magazine exist in the developing process of the experience and the existing problems, analysis the development environment, the magazines development strategy and action plan, to further improve the magazine agency management level, improve the economy benefit of magazine. According to the magazine as a typical case, through the study of strategic management, operations management, economics, marketing and other related knowledge and theory, on the magazines current external environment, internal environment, strategy and the choice of location, system analysis and research, in order for the magazine in the special historical conditions risk and opportunity, circumstances, the magazine over the next five years the development of strategic planning give advice and suggestions. At the same time hope as an example to explore a publication, Journal of funds shortage in decline, the market demand and various adverse conditions, the academic science and technology journals in the suitable development strategy. Key words: Development strategy Macroscopic environment analysis Tow