“限娱乐”对中国电视传播格局的影响分析新闻与传播专业论文.docxVIP

摘 要 摘 要 随着中国经济的快速发展和人民生活水平的提高，人民群众越来越注重精神方面的 享受，娱乐己经成为人们生活的必需品，电视娱乐节目也因此逐渐发展起来。近几年， 电视娱乐节目呈现井喷式增长的趋势，虽然给人们带来了精神方面的享受，但同时也逐 渐出现了过度娱乐和低俗化的现象。对于这种情况，人们纷纷表示反感的情绪，并要求 对电视节目中过度娱乐和低俗化的现象进行治理。 为整治我国地方卫视电视节目中越来越明显的过度娱乐和低俗化倾向，2011 年 10 月底，国家广电总局顺应群众呼声，出台《关于进一步加强电视上星综合频道节目管理 的意见)，被坊间戏称为限娱令。本文以限娱令政策和中国电视传播格局为主要 关注对象，一方面研究限娱令政策，通过对限娱令政策主要内容的简要梳理， 试图分析限娱令这一名称的由来，并从多个角度对限娱令政策进行解读。另一 方面，通过对 2012 年中央级频道与地方卫视、地方卫视之间收视格局的变化的研究， 旨在探讨限娱令政策对中国电视传播格局产生的影响。 此外，本文也关注了限娱令政策的局限性和不足等问题，对如何从根本上解决 电视节目过度娱乐、低俗化的问题提出建议，就新形势下限娱令何去何从的问题进 行分析。 关键词 限娱令 中国电视传播格局 过度娱乐和低俗化 Abstract Abstract With the rapid development of Chinese economy and the improvement of peoples living standard， people pay more and more attention to the spirit of enjoyment， entertainment has become a necessity of life， TV entertainment program also gradually developed. n recent years， TV entertainment shows growth spurt trend， though bring people the spirit of enjoyment， in Chinese local TV programs， excessive entertainment and low taste tendency gradually emerged. n this case， people have expressed antipathetic feelings and requirements for governing the excessive entertainment and low taste tendency which existed in TV programs. n order to solve the more and more obvious excessive entertainment and low taste tendency in Chinese local TV programs， according to the demands of people， at the end of October，2011， Chinas State Administration of Radio， Film and Television (SARFT) ordered a policy which nicknamed Cutback on TV Entertainment policy by people. n this paper Cutback on TV Entertainment policy and Chinese television communication pattern are the main focus objects. On one hand， the thesis studies Cutback on TV Entertainment policy， following summarizing the main content of this policy， the thesis tries to analyze the origin of Cutback on TV Entertainment. Through many angles， this thesis also interprets Cutback on TV Entertainment policy. On the other hand， through the analysis