“草衣木食”厨房生活用品包装设计-艺术设计专业论文.docxVIP

ABSTRACT Diversified development of modern society, peoples living standards continue to progress, peoples home environment has been greatly improved, branding, small, simple, personalized packaging design market in the future there will be greater demand, is to open a new era of brand strategy fuse. CHAUEMUSH geared to ecological living an attitude toward life, a spirit, style, simple, natural, warm, and sustainable. Through the CHAUEMUSH fully refined excavation, the cultural connotation of the brand elegance, green packaging design, elegant ritual still share as a design conception. Promote Origin, Fusion, Fate, the brand culture, establish a distinctive brand positioning and brand pursuit, allows consumers to form in the spirit of the brand identity and create brand beliefs. As well as the design of each packaging design style show description and brand packaging design strategy to conclude the advantages described. Key Words ： CHAUEMUSH, packaging design, brand, kitchen household items II 目 录 摘 要............................................................I ABSTRACT........................................................II 第一章 绪论......................................................1 1.1 设计创作背景 ...............................................1 1.2 设计创作课题的国内外现状及水平 .............................2 1.2.1 国内现状................................................2 1.2.2 国外现状................................................2 1.3 设计课题的构思 .............................................4 1.4 设计课题研究目的与意义 .....................................5 1.4.1 设计课题研究的目的......................................5 1.4.2 设计课题研究的意义......................................5 第二章 “草衣木食”的设计理念....................................6 2.1 设计创作命名 ...............................................6 2.2 设计创作命名释义 ...........................................6 2.3 设计创作思想 ...............................................6 2.3.1 从品牌化的角度进行包装设计..........................