中央电视台新闻频道《法治在线》节目创新分析-innovation analysis of cctv news channel.docxVIP

摘要 摘要 中央电视台新闻频道《法治在线》节目创新研究 中央电视台新闻频道《法治在线》节目创新研究 摘 要 当前，国内电视法制节目市场的竞争日趋激烈，电视法制栏目能否创作出新颖独特 的法制节目满足电视观众的多元化、个性化的要求，对于电视法制栏目提高经济效益实 现可持续发展具有十分重要的意义。 本文在受众理论、品牌理论和节目创新相关理论综述基础上，以中央电视台新闻频 道《法治在线》节目作为研究对象，运用访谈和问卷调查的方法，首先分析了《法治在 线》节目创新现状及存在的问题；然后针对存在的问题，提出了完善《法治在线》节目 创新的五个方面的对策：建立以人为本的人力资源管理体系；拓宽节目内容范围，实现 节目形态多样化；建立客观有效的法制节目评估体系；建立以制播分离为核心的节目运 行机制；进一步完善节目营销理念，延伸节目生产链；最后，从人力资源管理、质量管 理和品牌管理这三个方面给出了《法治在线》节目创新对策的实施措施。在本研究中， 利用访谈和问卷调查获得的第一手资料，对节目创新这一关键环节进行了具体分析。分 析总结《法治在线》节目创新成果及存在的不足，对全国范围内的其他法制类节目的创 新具有借鉴和参考意义。本文针对《法治在线》在节目创新方面存在的问题，分别从节 目内容、节目形态、节目的评价体系、节目运行机制、节目营销、栏目人力资源管理方 面提出了提高《法治在线》创新能力的对策。最后在前面分析的基础上，对《法治在线》 节目创新的实施提出若干措施。 关键词：电视法制节目 法治在线 节目创新 品牌 Abstract Abstract 中央电视台新闻频道《法治在线》节目创新研究 中央电视台新闻频道《法治在线》节目创新研究 Abstract The competition between TV programs about legal system is becoming increasingly intensive currently. The most important method for television operators to raise their economy benefit from legal system programs as well as fulfilling their sustainable development is to create innovative legal system programs which can meet the audience’s individual requirement. On the basis of audience theory, brand theory and program innovation theory, this paper takes the program Law Online from CCTV as the research object. With interviews and questionnaires, the innovation status of the program as well as existing problems was studied at the first place. Then five strategies were suggested as following to improve the innovation of this program: 1. further improving the program marketing concept, extending program production chain, and establishing a people-oriented human resources management system; 2. widening the program content; 3. diversifying the program format; 4. building objective and effective evaluation system; 5. establishing a program operation system which separates the process of producing and broadcasting; Finally, gives the Law Online program innovation strategies from three dimensions including human resource management, quality management and brand manag