小产权房购买行为分析——基于武汉市的调查-analysis on the purchase behavior of small property right houses —— based on the survey in wuhan city.docx

华 华 中 科 技 大 学 博 士 学 位 论 文 IV IV “restricted property house” purchase behavior can be classified into five elements：“money value orientation”, “pleasant environment enjoy”, “job and living needs”, “cognition interest realization”, “essential housing improvement”; the purchase motivation of the “restricted property house” is usually make up of at least two elements; “money value orientation” and “essential housing improvement” impose most on the motivation of purchase behavior. The comprehensive condition of buildings and circulation of “restricted property house” has put notable positive effect on the motivation of purchase behavior produce. （2）The information search of “restricted property house” purchase : the approaches to search “restricted property house” purchase information can be classified into four elements ： “interpersonal communication”, “regional advertising”, “brokerage sales”, “media information report”; purchase information search of “restricted property house” is usually make up of at least two elements; “interpersonal communication” impose most on the purchase information search. The comprehensive condition of buildings and circulation of “restricted property house” has put notable positive effect on the purchase information search of “restricted property house”. （3）The value cognition of “restricted property house” purchase: the value cognition of “restricted property house” purchase can be classified into four elements: “purchase cost effective”, “mentality of herd demonstration”, “property environment recognition”, “the expectation of demolition disputes”; the purchase value cognition of “restricted property house” is usually make up of at least two elements; “purchase cost effective” impose most on the purchase value cognition of “restricted property house”, followed by “mentality of herd demonstration”. The comprehensive condition of buildings and circulation of “restricted property house” has put notable positive effect on the purchase value