【毕业论文】浅析城镇客运企业竞争力论文.doc

单 位 信管09-1班 学 号 江西农业大学南昌商学院本科毕业论文 （信息管理与信息系统） 浅析城镇客运企业竞争力 姓 名 专 业 信息管理与信息系统 指导教师 江西农业大学南昌商学院 二0一二年十二月 江西农业大学南昌商学院 摘要 PAGE \* MERGEFORMAT III 摘 要 随着经济的发展，客运公司犹如雨后春笋般屹立起来。这给国家的经济和人口的流动产生了比较积极的影响，但该行业在发展过程中，也存在着许多问题。例如车票价格普遍偏高、服务态度质量差、车辆调度混乱、员工积极性差、企业战略目标缺失、竞争压力大等。本文以“天佑客运有限公司”为例运用……理论，从……等角度，分析客运企业如何提高企业自身竞争力以及应该规避的问题。同时也为改善客运行业的运营环境使行业更好的良性发展提供一点自己的改善意见。 【关键词】客运企业，归属感，战略目标，竞争力 江西农业大学南昌商学院 Abstract Abstract With economic development, people are faced with the choice of more and more transport. This is a foreign passenger industry implementation of openness, many passenger if springing stands. This is important to the countrys economy and population flow brought a lot of pressure, but also to the industry. Such as ticket prices are generally high, the poor quality of service attitude, vehicle scheduling confusion, poor staff enthusiasm, enterprise deletion strategic objectives, and competitive pressures. The companies want to have better prospects for development must improve their competitiveness in the industry. This article Limited God Bless passenger, for example analysis of passenger transportation companies how to improve their own competitiveness and should circumvent the problem. Passenger transport industry, but also to improve the operating environment to provide a little improvement. [Key words] vehicle scheduling; enthusiasm; strategic objectives; competitiveness; 江西农业大学南昌商学院 目录 目录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc340251678 摘 要 PAGEREF _Toc340251678 \h I HYPERLINK \l _Toc340251679 Abstract PAGEREF _Toc340251679 \h II HYPERLINK \l _Toc340251680 绪 论 PAGEREF _Toc340251680 \h 1 HYPERLINK \l _Toc340251681 1 客运企业概述 PAGEREF _Toc340251681 \h 2 HYPERLINK \l _Toc340251682 1.1 客运发展历史 PAGEREF