3458.C 跨国公司战略联盟及对我国的启示 英文文献.doc

Multinational corporation strategy: The globalization regionalizes The related research indicated that majority TNC have realized merely the production activity global layout, but its sales revenue important source in US and Japan, Europe “three extremely” motherland region. Only had minority TNC to realize the globalize expansion. Obviously, although the global market integration process accelerates unceasingly, but TNC can still not but at this point seeks balanced in the global product standardization and between the region market compatibility.? One, Multinational corporation “globalize deadlock and regionalizing strategy Regarding the globalize enterprises measurable; the different scholar has respectively the different understanding. Yip(2002) the globalize enterprise will define for “has runs in any place, transfers any property and gains any resources ability, and realizes the profit maximization take the whole world as the foundation.” Here, Yip emphasized the production activity globalization as if emphatically. On the contrary, Rug man (2005) piece from other angle explanation globalization enterprise, reveals the so-called globalize business owner, if refers to “has globally by the same way sale same product or service ability” the enterprise. Rug man selects Fortune the global 500 strong enterprises takes the object of study, to these enterprises in US and Japan, Europe “three in the region interior markets sales status has carried on the investigation statistics extremely”. What needs to point out that in these 500 enterprises majority is TNC, they will be occupying 90% above global foreign direct investment storage quantity as well as nearly 50% world volume of trade, thus its management behavior has basically reflected now TNC Trend of development. For ease of carries on the more thorough careful contrastive analysis, Rug man these 500 enterprise division is four different types: Motherland region guidance, host country region guidance, double regio