北京电视台体育频道自主开发赛事的研究-体育学专业论文.docxVIP

北京电视台体育频道自主开发赛事的研究 北京电视台体育频道自主开发赛事的研究 万方数据 万方数据 between revenues and expenditures;thirdly,there are some problems existed in the operation and management of independently developing sports events,such as lack of special human resources management agencies to make human resource plan, lack of flexible budget abundunt and marketing methods,meanwhile BTV sports channel has not formed systematic publicity scheme. The practice of BTV indicates that mass media ,as the rising powers of developing sports events, how to solve the problem of lack experience in operating sports and low rating of mass events;how to use medium resource advantage to create differentiable and innovative sports events are problems which need to be thought about in the process of developing sports events for BTV sports channel and other local sports channels. Key words: media; independently developed sports events;media;Beijing TV sports channel;organization and management VI 论文随机编号：BT3221322351370 目录 1 前言................................................... 1 1.1 选题依据 ....................................................1 1.2 研究目的与意义 ..............................................2 2 文献综述 ............................................... 3 2.1 相关概念的界定 ..............................................3 2.1.1 赛事 .......................................................... 3 2.1.2 赛事营销 ...................................................... 4 2.2 媒体自主开发赛事的研究现状 ..................................6 2.3 国内外媒体自主开发赛事的历史和现状 ..........................9 2.3.1 国外媒体自主开办赛事的历史和现状............................... 9 2.3.2 国内媒体自主开发赛事的历史和现状.............................. 12 3 研究方法 .............................................. 17 3.1 专家访谈法 .................................................17 3.2 案例分析法 .................................................17 3.3 文献资料法 .................................................17 3.4 数理统计法 .................................................18 4 分析与讨论 ............................................ 18 4.1