百视通公司iptv的竞争战略规划-工商管理专业论文.docxVIP

摘要 II 果的可信度。 关键词 SWOT QSPM 德尔菲法 IPTV PEST 五力分析法 Abstract III Abstract As the market of China is so open now, some industries do exist where the competition is relatively insufficient. Nowadays, watching video on Internet is no longer a fresh thing, and the output value of generalized industry scale has already over 30 billion in 2012. With the decline the degree of association between net video and the television in living room, the time of cable connection between TV and computer is over. No matter the Internet TV function inside or the Android OTT built by XiaoMi, Tmall or LeTV, all the devices bring the net video to the TV in front of all the users, means the time of monopoly of IPTV is over. Being the first company having the lisence of IPTV operating, BesTV must face the crisis of losing policy protection whose operation of IPTV has been 10 years. Which competitive strategy can help BesTV to keep competition in the market and avoid the risk of relying on the old policy? IPTV industry is emerging and monopoly which does not have enough scholars to study. First we will have an analysis of the external environment by using PEST analysis and five forces analysis and one of the internal environment by means of value chain analysis and core competition analysis. Then there will have a direction of competitive strategy of BesTV’s IPTV after we got the result of IFE and EFE which will calculate the external factors and internal factors. And the better one will come out by means of QSPM’s calculation of two select ions of competitive strategy of BesTV’s IPTV. At the same time there will have some  PAGE 5 advice about using and controlling of the final choice as well. This paper is hoped to show the concept of combination of qualitative and quantitative analysis. There is a hope to do the decision qualitative and quantitative which can further strengthen the credibility of the results, cooperating Delphi method objectively reflects the overall idea of people,