报业采编人才激励方法研究-工商管理专业论文.docxVIP

万方数据 万方数据 摘 要 报业产业往往缺乏可观的固定资产，但并不妨碍其成为影响社会生活的重要组织 力量，其关键性的核心资产就是采编人才队伍。在以智力资本为主导的报业领域，如 何最大限度地激励采编人才发挥作用，事关各个报业单位的生存与发展。但受历史原 因影响和我国现有经济社会发展程度制约，在报业采编人才激励领域还面临诸多空 白。因此探索一套行之有效的报业采编人才激励方法，对于这个古老而年轻的行业有 着深远影响。 本文首先对报业采编行业相关基本特点及激励难点进行了系统分析，提出了影响 报业行业激励方法实施的四大技术性难点，即高流动性干扰激励方法长效发挥、个性 化工作方式影响激励方法普适性、开放性工作环境阻碍激励方法落实、业绩评价难限 制激励方法实施基础。同时对报业采编人才基本特征进行系统分析，剖析采编人才具 有的强烈职业特点与激励方式实施之间存在的矛盾点。 其次，本文探索了报业采编人才激励策略，提出通过建立完善采编人员分级制度 和新闻产品分级制度，以及建立完善新闻产品内部和外部综合分级评价机制，为激励 方法的实施提供良好的承接平台。 最后，本文提出通过强化系统专业培训和交流学习机制，以建立系统培训与交流 机制；结合每日报稿制掌握采编人才基本动向和交稿情况总结工作进度，以建立采编 人才日常工作跟进机制；坚持关键绩效评分向优秀新闻产品和优秀采编人才倾斜，以 确立关键绩效评分倾斜机制。试图为报业采编人才激励方法提供一定参考和选择。 关键词：报业，采编，人才，激励 I II Abstract Newspapering tend to lack considerable fixed assets, which however won?t hinder it becomes an important organization power that has an impact on social life, while the crucial core assets is talent pool of collecting and editing. In the sphere of newspapering oriented in intellectual capital, how to drive the editing talents to play a role in maximization degree is concerned with the survival and development of each newspaper. But with the influence of historical factors and the curb of contemporary economic and social development, there is still a lot of blank space in the incentive sphere of news-editing talents. Therefore a set of feasible incentive methods of news-editing exert a profound impact on this both old and young industry. This thesis systematically analyzes relevant basic characteristics and encouragement difficulties in news-editing industry at first, and presents four technical difficulties affecting implement of encouraging methods in newspapering, which are high mobility disturbing long-term development of incentive methods, personalized working ways affecting popularity of incentive methods, open work environment impeding implement of incentive methods, difficulty in making a performance assessment restricting implement foundation of incentive methods. Meanwhile, it analyzes the fundamental characteristics o