北京市海淀区武术运动产品消费的市场调查与研究-运动训练专业论文.docx

万方数据 万方数据 ABSTRACT The martial arts movement the development of related industries, to a certain extent related to the future of martial arts, martial arts wushu and products as the material basis for the development and training of hardware support, its development condition is good or bad for martial arts promotion and progress, have very important sense. This study selects Beijing City martial arts sports products conducted a market survey and research, through the analysis of Wushu sport product market conditions, to the transformation and innovation of Wushu sports products, reasonable Wushu sport products marketing mechanism, so as to the development of Chinese Wushu and extension services. After this study, many investigation and analysis; In 1, Beijing martial arts sports product consumption structure is improved apparently, martial arts sports product use population not only in professional Wushu athletes, children, youth, middle-aged, the elderly all ages crowd for martial arts products demand has increased, especially the elderly for martial arts product usage significantly increased, and in the first place, martial arts sports products non occupation of consumption over occupation of consumption; In 2, Beijing martial arts sports products market positioning is low, market of Beijing martial arts sports products are mostly in middle and low level, the lack of high-end martial arts product market mechanism. In addition to national and local government set up a professional martial arts team, many primary and middle schools, martial arts club, martial arts association and the organization of Wushu, Wushu, University Hall, martial arts supplies hypostatic inn and net inn have become the important channel of martial arts products circulation; In 3, Beijing martial arts sports products price mechanism is not perfect, the martial arts sports products market price is more confused, did not form a strong brand value, martial arts sports brand market lack of core