电子商务公司网络推广项目改进研究-物流工程专业论文.docxVIP

华 中 科 技 大 学 硕 士 学 位 论 文 II Abstract In the recent years, the e-commerce industry has gotten a very rapid development in China. In the following five-years-plan document ,the government has proposed to develop Chinas e-commerce industry strongly.Many e-commerce companies have mushroomed in China, and there has been up to one hundred e-commerce companies in this market.But in the current situation, only the e-commerce companies which can strive to become the industrys the top one ,two or three may get profit from the business.So there are fierce competition among enterprises in the e-commerce industry. In order to enhance their competitiveness, brand recognition and customer loyalty, making customers to buy the products and repeat their purchasing behaviour, many e-commerce enterprises has been focused on improving the online stores products quality, services quality and customers satisfaction. Many e-commerce companies have implemented a series of networks the project to achieve these objectives. In the first part of the paper, through the research of the e-commerce service quality and the influential factors of loyalty from the literature , I summarized and promoted a set of evaluation index system that affect the implementation of the network promotion projects . In the second part,firstly ,I collect the 10 network promotion projects from three B2C e-commerce businesses which is called Taobao, Jingdong and Dangdang, secondly, I analyse the implementation means of the these network promotion project and the customers needs and weight,and lastly, I analyse the priority of the implementation measures with the index system and compare the advantages and disadvantages of e-business promotion networks project implementation measures. In the last part ,I develop a network promotion projects implementation process using Six Sigma methods and the DMAIC tools .And I hope that the research can support and guide the theoretical or practical research of the implementation of